In the summer of frozen ambitions, one rapper’s frosty dessert dream melted before your very eyes
In 2011, amidst a flurry of unexpected entrepreneurial announcements, Snoop Dogg quietly filed a trademark application for ‘Snoop Scoops.’ The application, which appeared in the U.S. Patent and Trademark Office database, described the venture as an ice cream brand that would involve frozen confections of various flavors, presumably delivered with extra chill. The rapper—then still strictly identifying as ‘Dogg’ and not yet dabbling in reggae fauna or esports fauna—was apparently attempting to enter the world of dairy.
Legal filings indicated that ‘Snoop Scoops’ would potentially expand into frozen yogurt and vegan options, though this was never confirmed by Snoop himself nor through any public relations campaigns. Despite the lack of visible corporate rollout, the sheer existence of the filing suggested that at least one internal meeting had occurred in which someone, somewhere, earnestly said aloud, “Snoop Dogg ice cream. Let’s do it.”
No flavor names were officially announced, but speculation quickly emerged online around possible pun-based options, including titles such as ‘Gin & Juice-sicle,’ ‘Drop It Like It’s Sorbet,’ and the short-lived yet conceptually intriguing ‘Tha Neapolitan G-Funk Experience.’
Industry analysts, who had not yet heard the music mogul casually narrate documentaries or appear in European hockeyshaped roles, had little data to go on. Was this a genuine attempt to disrupt the frozen dessert vertical, or had a rogue assistant filled out the paperwork during a late-evening brainstorming session adjacent to an edible experience?
Ultimately, ‘Snoop Scoops’ never made it to freezer shelves. The trademark application was marked ‘abandoned’ the following year after no further action was taken. No packaging mock-ups were revealed, no jingles were recorded, and no promotional videos featuring Snoop Dogg in a pastel apron scooping sherbet from a diamond-encrusted ladle ever aired. It remained, and remains, a culinary ghost: proof that not every chilled dream will find its way into a waffle cone.
Still, somewhere in trademark purgatory, ‘Snoop Scoops’ lingers—a reminder that even the most improbable ideas have, at some point, filled out the paperwork.