In which Snoop lends his voice to majestic animals…in a commercial for rolling papers
In 2021, Snoop Dogg collaborated with a cannabis accessories company to narrate a nature documentary. Except this wasn’t a BBC production or a David Attenborough substitute gig—it was a rolling paper advertisement disguised as a wildlife docuseries.
The short film, titled “The High Road,” was produced by the company 420 Products and followed the daily lives of various animals in their natural habitats. Sort of. In Snoop’s version, a meerkat wasn’t just a meerkat—it was, as he described it, “the lizard-looking dude with no neck checking out the snacks.” Amid shots of grazing gazelles and prowling big cats, Snoop’s narration offered commentary rooted not in biological accuracy but in his own personal interpretations, often involving hunger, philosophical life questions, and the mating habits of tortoises. One slow-motion fight between two insects was described as a “tiny kung fu battle where somebody’s probably gonna need a spliff afterward.”
The true kicker is that the whole project was designed not just to entertain, but to discreetly advertise a new line of hemp-based rolling papers. Somewhere between majestic elephants and suspicious-looking reptiles, a pack of the brand’s signature product subtly emerged from tall grasses, glistening in the sunlight.
The campaign racked up millions of views online and left viewers genuinely unsure whether they were watching a legitimate animal documentary or the longest commercial ever recorded. It was described by some as “Planet Earth if Snoop Dogg was allowed to just vibe,” and by others as “exactly the kind of documentary I didn’t know I needed after 2 a.m. and half an edible.”
While not officially recognized by National Geographic or any reputable wildlife authority, the documentary nonetheless raised important questions—about both animal behavior and Snoop Dogg’s ability to convincingly label a stork as “Steve.”
The legacy of the project remains elusive—part parody, part promotion, and part unexpected education. Most importantly, it reaffirmed something long suspected: when in doubt, hand Snoop Dogg a microphone and let him talk about animals.