The Rapper Partnered with a Plumbing Brand to Launch ‘Tha Throne’—Yes, Really
In a development that surprised absolutely no one and yet simultaneously baffled everyone, Snoop Dogg once collaborated with a luxury plumbing company to unveil a line of custom toilets—each one marketed under the name ‘Tha Throne.’ The announcement occurred at the 2021 West Coast Urban Living & Home Innovation Expo in Long Beach, where Snoop was introduced not as a performer, but as what the expo pamphlet described as a ‘lavatory lifestyle visionary.’
Snoop’s porcelain creations featured LED mood lighting, voice-activated flushing, a vegan leather seat (ethically sourced, supposedly), and a speaker system capable of playing a curated playlist of relaxing G-funk classics. One of the models included a built-in aromatherapy dispenser that emitted a scent marketed as ‘Gin & Juniper.’ A representative from the plumbing brand called it a ‘convergence of street culture and indoor plumbing.’
During the unveiling, Snoop wore a custom three-piece suit made of terry cloth and delivered a speech that began with, “Everybody gotta go. So why not go in style?” He later posed next to one of the toilets holding a goblet filled with what may or may not have been sparkling grape juice. Not to be excluded from the merchandising, a limited-edition bath mat embroidered with the phrase ‘Bow Wow Wow, Yippee Yo, Sit Down’ was briefly available in the expo gift shop.
When asked about the genesis of the project, Snoop explained that inspiration struck during a particularly luxurious studio renovation. “I was in the restroom, vibin’,” he said. “And I thought to myself, why the toilet gotta be boring?” A rhetorical question, to be sure, but one that launched a collaboration involving six engineers, two scent technicians, and a boutique tile artisan named Carl.
While ‘Tha Throne’ never hit big-box retailers, a limited batch was quietly sold to what Snoop described as “only the flyest of homeowners, and maybe one dude in Fresno.” At least three can be found in various Airbnb rentals in the greater Los Angeles area, and one was reportedly gifted to Martha Stewart, who allegedly keeps it in her guest house but has yet to comment publicly.
No follow-up models have been announced, but the original still lives on—both in whispers among artisan bathroom enthusiasts and in a 13-minute YouTube walkthrough Snoop uploaded while narrating in ASMR.