It Promised to Deliver Snacks, Munchies, and Vibes in Under 42 Minutes
In 2015, Snoop Dogg ventured where few rappers—and even fewer cannabis enthusiasts—had gone before: the tech startup scene. The concept was elegantly chaotic. A food delivery app, powered by Snoop’s distinctive branding and appetite for late-night snacks, called ‘SnooperMarket.’
SnooperMarket was envisioned as a “snack-first” delivery platform targeting what the startup called “extreme craving windows.” Users were promised access to an eclectic inventory of munchies, from onion rings and Flaming Hot Cheetos to pineapple Fanta and frozen burritos. Each order came with a randomly selected motivational quote from Snoop himself, such as, “If the bag of chips is half full, fill it up with some chill.”
The app’s aesthetics were aggressively on-brand. The interface featured a digital avatar of Snoop in aviators and a bathrobe, nodding approvingly as orders were made. The progress bar during delivery was a smoking blunt that burned shorter as the food got closer.
SnooperMarket launched as a limited pilot in select neighborhoods in Los Angeles. Drivers, called “Snoopettes,” operated in hybrid vehicles wrapped in psychedelic graphics of cartoon sandwiches wearing sunglasses. Each delivery reportedly included a QR code linking to a curated playlist titled “Snoop’s Snack Tracks.”
Despite local buzz and scattered sightings of Snoop personally handing out tacos as a publicity stunt, the app eventually vanished from the App Store without formal announcement. Some speculate supply chain issues, others blame the unexplained decision to accept Dogecoin long before the currency’s infrastructure was stable.
SnooperMarket remains one of the more mysterious footnotes in the Snoop Dogg entrepreneurial saga—a half-baked idea that still managed to serve full vibes.