Because Doggystyle Also Applies to Showcase Showdowns
In 2012, Snoop Dogg made a guest appearance on the long-running game show ‘The Price Is Right’—a choice that, while seemingly random, aligns perfectly with a career defined by unpredictability held together by charismatic sincerity.
Bedecked in a red-and-black varsity jacket emblazoned with the show’s iconic dollar sign logo, Snoop strolled onto the stage with the casual confidence of a man who had written verses about gin and juice and was now prepared to offer practical encouragement to contestants guessing the retail price of toaster ovens. This appearance was not merely recreational. It was part of a special ‘Celebrity Charity Week’ where stars helped regular contestants win prizes, while also collecting money for their respective charities. Snoop’s chosen organization? The Snoop Youth Football League, which is not being covered here in case you’re getting nervous.
During one round, he advised an elderly contestant named Dolores to bid exactly one dollar more than the previous bidder—advice that led to a victorious moment captured forever in grainy daytime television footage. The studio audience erupted as Dolores clapped jubilantly. Whether she understood who her advisor was remained unclear.
Snoop also participated in spinning the iconic Big Wheel, which he did with an unusual amount of focus. With the solemnity of a monk and the timing of a trained showman, he landed a dramatic 70 cents on his first spin, silently fist-bumping the sky. Drew Carey applauded with visible confusion and delight.
Snoop Dogg’s appearance raised $72,000 for charity, which experts agree is a commendable sum for someone who spent the morning explaining the price differential between basic and deluxe barbecue grills.
In a post-show interview, Snoop stated, “I’ve been watching ‘The Price Is Right’ since I was a little kid. It’s a trip being on here, helping people and doing good.” No additional information was provided about whether Dolores stayed in contact with him after the show.
Thus concluded a moment in television history that was neither publicized excessively nor ever intended to be ironic. It just happened, quite sincerely, because Snoop Dogg wanted to make sure elderly contestants had the best possible chance at winning retail-priced recliners.