An entirely sincere attempt at canine couture that somehow involved rhinestone hoodies and edible bowties
Somewhere in the vast constellation that is Snoop Dogg’s entrepreneurial galaxy lies a brief, radiant starburst of an idea: a pet clothing line tailored specifically for dogs. Yes, real dogs. With paws. The line was called—because of course it was—’Doggy Style for Dogs.’
Unveiled with minimal fanfare and maximum confidence during a short-lived online campaign in 2015, the collection was pitched as upscale streetwear for man’s best friend. Snoop, in his role as canine fashion visionary, designed the pieces himself in collaboration with an otherwise unnamed “dog lifestyle expert,” whose qualifications were never fully disclosed. The inspiration, he claimed, came from his own pets and the need for dogs to “have drip too.”
The collection reportedly featured rhinestone-studded hoodies, faux-fur vests, and edible bowties infused with chicken flavor. Matching leash-and-beanie combos were also teased, though no verifiable prototypes have surfaced. Each item was to bear an embroidered patch with a miniature Snoop likeness giving a tiny thumbs-up. Critics might describe the aesthetic as somewhere between ‘2003 MTV Cribs’ and ‘petting zoo in Beverly Hills.’
The marketing material leaned fully into the concept, including a lookbook that featured Snoop’s French bulldog dressed in a velour tracksuit, posed beside a gold-plated fire hydrant. A short promotional video—shot in vertical iPhone quality—circulated on social media briefly. In it, Snoop offers the tagline: “If you’re gonna bark, you better bark in style.”
Unfortunately, ‘Doggy Style for Dogs’ never made it past the pre-order stage. Speculation around the project’s cancellation ranges from manufacturing difficulties to an alleged cease-and-desist from a similarly named adult boutique in Florida. Others suggest the edible bowtie fell afoul of FDA guidelines on ‘fashionable food intended for animal consumption.’ The truth remains as elusive as a well-dressed greyhound.
Today, the pet fashion venture is largely forgotten, living on only in obscure Reddit threads, a few archived product mockups, and the memories of those who dared to believe in a world where all dogs wear hoodies with swagger. In retrospect, it was ahead of its time—or possibly very, very behind it.
Like many things in the Snoop canon, ‘Doggy Style for Dogs’ raises more questions than answers. Perhaps that was the point. Or perhaps a Chihuahua in a tracksuit is its own justification.