Because when you think tactical warfare, you think long coats, gold chains, and Snoop Lion references.
In 2022, players booting up ‘Call of Duty: Warzone’ were offered a new and deeply unexpected option in the Operator menu: Snoop Dogg. Not as a nickname. Not as a military callsign. Just straight-up Snoop D-O-Double-G, complete with his unmistakable voice, trademark swagger, and—crucially—his own customized loadout of virtual weaponry.
The Snoop Dogg Operator Bundle featured everything you never knew you needed in a first-person shooter. There was a gold-plated SMG, a weed-leaf patterned rifle, and even a finisher move that somehow managed to be both threatening and chill at the same time. Snoop spoke mid-battle with classic one-liners like “Bow wow, baby” and “Stay strapped or get clapped,” all delivered with the same casual cadence one might use while ordering lemon pepper wings.
Despite being in a warzone—a literal warzone—Snoop wore an outfit more suited for a high-rolling night in Las Vegas than a Middle Eastern battlefield. His long trench coat shimmered with embroidered marijuana leaves, his sunglasses never came off, and there was nary a speck of tactical utility on his jewelry-laden fingers. Enemies might see a flash of gold before witnessing the slow-motion arrival of their consequences.
The announcement was handled not through traditional military briefings but with a tweet laced with cannabis emojis and a promotional video in which soldiers ran through smoke-filled environments with Snoop calmly lighting up enemies (and possibly other things). There was no pretense of realism. There was no effort to explain why Snoop, a legendary rapper and cannabis enthusiast, had decided to take on front-line work. He was just there. And frankly, it felt like he had always belonged.
This marked the first time in franchise history that a real-life musician was added not merely as a cameo or cosmetic item but as a fully integrated, voice-acted, combat-prepared combatant. While other players sought cover and analyzed strategy, Snoop casually strolled through virtual warfare with a confidence that suggested he’d done this before—in another life.
Critics wondered what this said about the future of digital warfare and the increasing intersection of celebrity culture with gaming realism. Players, on the other hand, simply rejoiced at the chance to drop into battle accompanied by smooth voice lines delivered at a 90 BPM tempo.
In a landscape where most military shooters rely on gritty realism, advanced optics, and patriotic monologues, Snoop Dogg arrived unbothered. And with a blunt of digital dominance, he made ‘Call of Duty’ just a little more… chronic.